Establishing New Business November 29, 2023 Contents Results - #1. What is the first step in establishing a new business? Marketing strategy Marketing strategy Business registration Business registration Financial planning Financial planning Product development Product development #2. Which legal structure offers limited liability to its owners? Sole proprietorship Sole proprietorship Partnership Partnership Corporation Corporation Limited Liability Company (LLC) Limited Liability Company (LLC) #3. What does SWOT analysis stand for in the context of business planning? Strengths, Weaknesses, Opportunities, Threats Strengths, Weaknesses, Opportunities, Threats Sales, Workforce, Operations, Technology Sales, Workforce, Operations, Technology Strategies, Workflow, Organization, Tactics Strategies, Workflow, Organization, Tactics Success, Wealth, Objectives, Targets Success, Wealth, Objectives, Targets #4. What is the purpose of a business plan? To outline the company's marketing strategy To outline the company's marketing strategy To secure funding from investors To secure funding from investors To guide daily operations To guide daily operations All of the above All of the above #5. Which of the following is an internal factor affecting a business? Economic conditions Economic conditions Competitive landscape Competitive landscape Organizational culture Organizational culture Government regulations Government regulations #6. What does ROI stand for in business? Return on Investment Return on Investment Revenue Overhead Index Revenue Overhead Index Resource Optimization Indicator Resource Optimization Indicator Risk of Insolvency Risk of Insolvency #7. What is the primary purpose of market research in the context of a new business? To develop new products To develop new products To understand customer needs and preferences To understand customer needs and preferences To set prices for products/services To set prices for products/services To create advertising campaigns To create advertising campaigns #8. In financial planning, what does the term "break-even point" refer to? The point at which the company starts making a profit The point at which the company starts making a profit The point at which total revenue equals total expenses The point at which total revenue equals total expenses The point at which the company reaches its sales target The point at which the company reaches its sales target The point at which investors break ties with the business The point at which investors break ties with the business #9. What is the purpose of a Unique Selling Proposition (USP)? To identify competitors To identify competitors To differentiate a product or service from competitors To differentiate a product or service from competitors To calculate profit margins To calculate profit margins To determine market share To determine market share #10. Which of the following is an example of a variable cost for a manufacturing business? Rent for office space Rent for office space Raw materials Raw materials Salaries of permanent staff Salaries of permanent staff Insurance premiums Insurance premiums #11. What is a cash flow statement used for in financial planning? To track money spent on advertising To track money spent on advertising To assess a company's ability to generate cash To assess a company's ability to generate cash To determine the market share To determine the market share To analyze competitor pricing To analyze competitor pricing #12. What is the purpose of a target market analysis? To identify potential competitors To identify potential competitors To determine the size and characteristics of the target customer group To determine the size and characteristics of the target customer group To set financial goals To set financial goals To establish the company's legal structure To establish the company's legal structure #13. Which factor is considered a part of the "People" aspect in the 7Ps of the marketing mix? Product Product Price Price Promotion Promotion Personnel Personnel #14. What is the significance of a "proof of concept" in product development? It demonstrates the viability of a business idea It demonstrates the viability of a business idea It determines the company's profit margins It determines the company's profit margins It assesses the effectiveness of marketing strategies It assesses the effectiveness of marketing strategies It establishes the legal structure of the business It establishes the legal structure of the business #15. Which of the following is an example of a macroeconomic factor? Company culture Company culture Interest rates Interest rates Employee salaries Employee salaries Product packaging Product packaging #16. What is the purpose of a competitive analysis in business planning? To set financial goals To set financial goals To assess the strengths and weaknesses of competitors To assess the strengths and weaknesses of competitors To calculate return on investment To calculate return on investment To identify potential customers To identify potential customers #17. In the context of marketing, what does the term "positioning" refer to? Setting the price of a product Setting the price of a product Creating a unique image for a product in the minds of customers Creating a unique image for a product in the minds of customers Identifying the target market Identifying the target market Conducting market research Conducting market research #18. What does the acronym KPI stand for in business? Key Performance Indicator Key Performance Indicator Key Productivity Index Key Productivity Index Key Profitability Indicator Key Profitability Indicator Key Personnel Investment Key Personnel Investment #19. Which factor is NOT typically included in the marketing mix? Product Product Price Price People People Profit Profit #20. What is the purpose of a feasibility study in the business planning process? assess the financial health of the company assess the financial health of the company To determine if a business idea is viable To determine if a business idea is viable To calculate return on investment To calculate return on investment To set marketing objectives To set marketing objectives #21. What does the term "bootstrapping" mean in the context of business? Using one's own resources to start and grow a business Using one's own resources to start and grow a business Hiring employees from other companies Hiring employees from other companies Implementing aggressive marketing strategies Implementing aggressive marketing strategies Collaborating with competitors Collaborating with competitors #22. What is the significance of a business's mission statement? It outlines the company's financial goals It outlines the company's financial goals It communicates the company's purpose and values It communicates the company's purpose and values It sets the price of the company's products It sets the price of the company's products It determines the legal structure of the business It determines the legal structure of the business #23. What is the purpose of a cash reserve in financial planning? To fund marketing campaigns To fund marketing campaigns To cover unexpected expenses and emergencies To cover unexpected expenses and emergencies To pay employee salaries To pay employee salaries To invest in research and development To invest in research and development #24. What is the role of a mentor in the context of entrepreneurship? To compete with the entrepreneur To compete with the entrepreneur To provide guidance and support to the entrepreneur To provide guidance and support to the entrepreneur To invest in the entrepreneur's business To invest in the entrepreneur's business To replace the entrepreneur in decision-making To replace the entrepreneur in decision-making #25. In the context of product development, what does the term "prototype" refer to? The final version of a product ready for market launch The final version of a product ready for market launch A preliminary model or version of a product A preliminary model or version of a product The promotional materials for a product The promotional materials for a product The legal documentation for a product The legal documentation for a product #26. What is the purpose of a non-disclosure agreement (NDA) in business? To disclose confidential information to the public To disclose confidential information to the public To protect sensitive information from being shared with external parties To protect sensitive information from being shared with external parties To set prices for products/services To set prices for products/services To determine market share To determine market share #27. What is the role of a target audience in marketing? To set financial goals for the company To set financial goals for the company To identify potential competitors To identify potential competitors To determine the size and characteristics of the intended customer group To determine the size and characteristics of the intended customer group To assess the strengths and weaknesses of competitors To assess the strengths and weaknesses of competitors #28. Which factor is considered a part of the "Place" aspect in the 7Ps of the marketing mix? Product Product Price Price Promotion Promotion Distribution Distribution #29. What is the purpose of a stakeholder analysis in business planning? To assess the financial health of the company To assess the financial health of the company To identify individuals or groups affected by the business and analyze their interests To identify individuals or groups affected by the business and analyze their interests To determine the market share To determine the market share To calculate return on investment To calculate return on investment Finish