Digital Marketing-Social Media/ Content/ Email Marketing


#1. How important is the authentication process in email marketing?

#2. How many significant methods through which you can check conversion rates using A/B Testing?

#3. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

#4. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

#5. What are the goals that marketers should strive for in email marketing?

#6. This is a term for the number of times that users click on links in a message or on a website. It is much higher for legitimate marketing emails than for spam.

#7. Which of the following is not an advantage of email newsletters?

#8. What traditional marketing technique is YouTube closest to?

#9. What is not true about digital marketing?

#10. What technique is used by legitimate marketers to customize offerings for specific customers?

#11. Which social network is considered the most popular for social media marketing?

#12. Which of the following is the correct size of an email template before executing a campaign?

#13. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?

#14. Which of the following is not a traditional form of digital marketing?

#15. A/B Testing also known as?

#16. Percentage of people who click on a link or image within an email

#17. How important is consistency in branding and subject lines?

#18. Social networks are organized primarily around

#19. Which measures engagement for different versions of the same email with a sample of your recipients.

#20. Using white space around an object will:

#21. In Content marketing the content should be?

#22. How many main pillars of digital marketing?

#23. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?

#24. What is a best practice for sending an email communication from a brand?

#25. Open rates are more influenced by