FUNDAMENTALS OF COMMERCE UNIT-5

Contents

#1. You can change your WordPress themes using

Menus

Appearance

Settings

Widgets

#2. The Quick draft section in WordPress is used for

Editing posts

Menus

Creating mini posts

Creating pages

#3. What is the name of the first page you encounter after logging into your webpage?

Security question

WPAdmin

Dashboard

WP upgrade option

#4. Which WordPress type can be installed on a user's computer?

Wordpress.org

Wordpress.html

Wordpress.in

Wordpress.com

#5. The number of characters recommended for Title Tag in SEO?

150

100

#6. In WordPress, what is the user role with the highest privilege level?

Editor

Author

Contributor

Administrator

#7. YouTube launched in?

2007

2004

2005

2006

#8. Using white space around an object will:

Enhance the object and draw attention to it

Make a border

Waste space that could be used for marketing

Decrease readability

#9. How important is the authentication process in email marketing?

Can be skipped

Very Important

Not Important

Depend on individual

#10. WordPress is a

Programming language

Content Management System

Blogger

Structural language

#11. Which of the following is not an advantage of email newsletters?

Freedom to include different types of content

Leverage the existing content

Leverage the temporary content

Email newsletters spread your brand awareness

#12. What is a best practice for sending an email communication from a brand?

Including only the employee name.

Identifying the brand name.

Including employee's first name.

Sending from multiple employee accounts.

#13. What is WordPress primarily used for?

Networking

E-Commerce

Streaming

Blogging

#14. What traditional marketing technique is YouTube closest to?

Radio advertising

Television advertising

Print advertising

Mail Advertising

#15. What are the goals that marketers should strive for in email marketing?

Increase open rates and click rates.

Decrease deliverability rates

Spend less time on email marketing.

Increase spam rates.

#16. What is the full form of PPC pages?

Pay Per Click

Per Pay Click

Prize per click

Page per click

#17. Which of these is not seen on the WordPress dashboard?

Welcome text

Site traffic

Menu option

Site title

#18. Which WordPress feature allows you to schedule posts in advance for social marketing?

#19. What is an ad group?

An ad group is a collection of related keywords and ads.

An ad group is a collection of related ads.

An ad group is a collection of related campaign settings and ads.

An ad group is a library of your ads grouped by category.

#20. What is the recommended image size for Facebook posts?

600 x 315 pixels

1600 x 900 pixels

1200 x 630 pixels

940 x 788 pixels

#21. Percentage of people who click on a link or image within an email

CTR

Open rate

Click rate

Spamming

#22. The word "blog" is a shortened version of

welog

vlog

wblog

weblog

#23. How much time period is required to get a Google page ranking?

2 months

2 weeks

1 week

More than 3 months

#24. SEO stands for

Search Engine Optimization

Search Engine Optimum

Search Electronic Optimizer

Search Electronic Optimization

#25. Which relational database does WordPress use?

MySQL

PostgresSQL

SQL Server

ORACLE

#26. Where can you find permalink settings in WordPress?

About -> permalinks

Tools -> Links

Setting -> permalinks

#27. Which of the following is the correct size of an email template before executing a campaign?

15KB

18KB

15MB

20KB

#28. What is the purpose of the WordPress dashboard?

To monitor website traffic

To perform website maintenance tasks

To customize website design

To manage website content

#29. A/B Testing also known as?

Version testing

Web testing

Compare testing

Split testing

#30. What is the current version of WordPress (Feb 2022)?

5.9.1

5.9.0

5.8.6

5.8.7

#31. In which programming language WordPress is written

HTML

Python

PHP

Java

#32. Incorporate user feedback and ratings into the recommendations system to improve the accuracy of suggestions.

User Profiling

Series

Real-time Rating

Customer Feedback and Rating

#33. Pages that are linked from other search engines are known as

Crawled pages

Unindexed pages

Indexed pages

Root pages

#34. Which measures engagement for different versions of the same email with a sample of your recipients.

Landing page creation

CTR

Campaigning

A/B testing

#35. Which of these is an anti-spam plugin in WordPress?

Buddypress

Akismet

WP forms

Menus

#36. The act of collecting, organizing, and sharing content is known as

Crowdsourcing

Digital Commerce

Curation

Cornerstone Content

#37. Digital marketing is becoming very popular due to the?

Increase in internet users

Decrease in digital content consumption

Increase in the production of TV and Radio

Increase in offline marketing

#38. What is the default post Category for WordPress?

No category

Site title

Uncategorized

The first category added on WordPress

#39. How many types of plans are available in WordPress

#40. Topics may include descriptive, probability distributions, hypothesis testing, and correlation analysis.

Statistical Analysis

Big Data Analysis

Case study Analysis

Predictive Analysis

#41. What is the full form of SMO?

Social Media Optimal

Search Media Optimization

Search Media Optimal

Social Media Optimization

#42. How many types of post formats are available in WordPress

#43. Which of the following is a popular WordPress page builder plugin?

SEO

Jetpack

Woocommerce

Elementor

#44. What is the primary purpose of content marketing?

To provide valuable information to the audience

To create brand awareness

To sell products or services

To increase website traffic

#45. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

Public Relations

Video Marketing

Social Media Marketing

Email Marketing

#46. Predicting the potential value a customer will bring to business over their entire relationship

Customer Lifetime Value

Machine Learning

Segmentation and Profiling

Churn Prediction

#47. Digital marketing is often referred to as

Online marketing

Billboard marketing

Radio marketing

Intra marketing

#48. How important is consistency in branding and subject lines?

Everything needs to be the same.

Subject lines can be ignored.

It isn't important.

The email becomes an extension of the brand, and the format becomes recognizable.

#49. What is not true about digital marketing?

Digital marketing cannot be done online.

Digital marketing involves electronic devices.

Digital marketing is referred to as online.

Digital marketing can be done online.

#50. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

Email can be integrated into social media.

It is a cheap marketing tool.

People like emails.

It generates more ROI than other marketing channels.

Finish

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