FUNDAMENTALS OF COMMERCE UNIT-5

Contents

#1. What is the current version of WordPress (Feb 2022)?

#2. In which type of email campaign, advertisements are sent to the target group of customers?

#3. What is a widget in WordPress?

#4. WordPress is a

#5. Which of the following is a popular WordPress page builder plugin?

#6. Which modeling techniques to build models that predict customer behavior.

#7. Digital marketing is becoming very popular due to the?

#8. Which of the following is not a WordPress hosting service?

#9. Percentage of people who click on a link or image within an email

#10. How many main pillars of digital marketing?

#11. Topics may include descriptive, probability distributions, hypothesis testing, and correlation analysis.

#12. What is the primary purpose of content marketing?

#13. Predicting the potential value a customer will bring to business over their entire relationship

#14. How many types of post formats are available in WordPress

#15. What is the full form of PPC pages?

#16. Which social network is considered the most popular for social media marketing?

#17. Social networks are organized primarily around

#18. The word "blog" is a shortened version of

#19. What is a best practice for sending an email communication from a brand?

#20. Which WordPress feature allows you to schedule posts in advance for social marketing?

#21. What traditional marketing technique is YouTube closest to?

#22. Which of the following is not an advantage of email newsletters?

#23. What is WordPress primarily used for?

#24. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?

#25. In WordPress, what is the user role with the highest privilege level?

#26. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

#27. How much time period is required to get a Google page ranking?

#28. A/B Testing also known as?

#29. For SEO, site content should have?

#30. What is another term for "social media"?

#31. What is the full form of SMO?

#32. Introduction to the challenges and techniques of analyzing large-scale and complex datasets.

#33. What is Gravatar

#34. What is an ad group?

#35. What are the goals that marketers should strive for in email marketing?

#36. Linear Regression is the supervised machine learning model in which the model finds the best fit between the independent and dependent variable.

#37. What is the purpose of the WordPress dashboard?

#38. Which one of the following statements is true?

#39. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

#40. Which measures engagement for different versions of the same email with a sample of your recipients.

#41. Which of these fields is not required to be filled while first installing WordPress?

#42. Pages that are linked from other search engines are known as

#43. What allows for data-driven decision making by comparing the performance of different approaches.

#44. Which of the following is a type of digital marketing activity?

#45. Identifying customers who are likely to churn or stop using a product or service.

#46. How can enabling targeted messaging, offers, or recommendations based on customer behavior as it happens.

#47. How important is the authentication process in email marketing?

#48. How important is consistency in branding and subject lines?

#49. What is the recommended image size for Facebook posts?

#50. Classic editor in WordPress is used to

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